Salvadore Dali Knew About Branding

Dalí was born in Spain in 1904, and he was always outlandish and controversial. His name became an icon, and his works are unique and recognizable. Dali's excellent job of branding himself resulted in his creating a brand like "Coca-Cola," perennial brand. He is one of the only artists who became famous in his lifetime. As you know, many artists never receive recognition until after their death. We all wish our brands would be this well known.
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Dali "surrealist," style was part of his brilliant branding. His eccentricities, poetic qualities, political disobedience, wide moustache, and unique style all made his name and his work recognizable and memorable. Not only was he an artist, he tried many different things, and he failed at some of them. He started a line of clothing and a perfume with his name and famous signature on them.
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Dali had to earn his way to fame by developing his brand. Despite his many critics, he stayed true to himself and his style. In other words, he maintained brand consistency. Successful branding must be consistent. He built a brand that created loyalty that still exists 100 years later.
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We can all take a lesson from Dali. Your brand is what people think and feel when they hear your name. An effective brand can deliver your message immediately. It evokes a response in people, and that is brand power. To manage your brand effectively as Dali did, you must know what response you want people to have when they hear your message. Also, you deliver your message frequently and consistently to the people who want to hear it.
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Then, you stick with your plan for as long as it takes. You realize that value is not built overnight. It may take many years and some failures to develop a strong and lasting brand. Dali created 1,500 works of art, and he even worked with Walt Disney. He took advantage of every opportunity to "sell" his brand, and his work is displayed all over the world. You should take advantage of every opportunity to sell your brand and make it visible. Be persistent, even tenacious in building your brand.

About the author Jo Ann Joy is the CEO and owner of Indigo Business Solutions, a legal and business consulting firm. Indigo Business Solutions is a "one stop shop" for small businesses. We differ from other business consulting firms, because we offer comprehensive legal and business counseling. We can offer most of the professional services that a business requires. We work with our clients to develop strategies that create value and competitive advantage. Our goal is your success.

Jo Ann has a law degree, an MBA, and a degree in Economics, but she is not a traditional attorney. Rather, she is a strategic business attorney who works closely with clients to create and implement strategies that will greatly improve their performance and chance of success. Her background includes commercial and real estate law, accounting, financial planning, mortgages, marketing, product development, banking, and business strategies. She ran a successful business for 10 years, and she has written and given presentations on many different legal and business subjects.